Priceless: The Myth of Fair Value (and How to Take Advantage of It) William Poundstone
Publisher: Farrar, Straus and Giroux

The information is pulled from the book Priceless: The Myth of Fair Value (and How to Take Advantage of It) by author William Poundstone. Robert King “Bob” Wittman was a highly decorated FBI Special Agent, the founder of the FBI Art Crime Team and a. This is the size that the restaurant wanted to sell all along, and the "lower price" is what they intended to charge for it. William Poundstone, author of Priceless: The Myth of Fair Value (And How to Take Advantage of It) calls this the "value meal" strategy when describing the psychology of restaurant menu design. Title: Priceless, The Myth of Fair Value (and How to Take Advantage of It) Author: William Poundstone Source: Los Angeles Public Library Interest: 3 stars. This book, Priceless: The Myth of Fair Value (and How to Take Advantage of It), covers rationality in decision making, and how markets and marketers take advantage of the deficiencies in rationality in average people. The Colbert Report Get More: Colbert. The psychology of pricing is the subject of author William Poundstone's new book Priceless: The Myth of Fair Value (and How to Take Advantage of It). I recently finished the book Priceless: The Myth of Fair Value (and How to Take Advantage of It). Priceless: The Myth of Fair Value (and How to Take Advantage of It. Extracted from Priceless: the Myth of Fair Value (and How to Take Advantage of It) by William Poundstone.